Key Performance Indicators: Making sense of local marketing in a digital world
July 28th, 2017
At GrowMyReviews.com, we speak the language of Key Performance Indicators. But we understand that not everyone does, nor do we expect our clients to be fluent in “online reputation management.” GMR handles that, while you have your hands full managing the day-to-day aspects of a successful business or practice. Yet, success in today’s business world is inextricably linked to your online presence. KPIs are vitally important, because they help to demonstrate the results of your online efforts. What good are online efforts if you don’t track them? Think of all the ways you have traditionally tracked business performance. KPIs are in the online world what relative market share, revenue growth rate, and cash flow are in the “offline” world. KPIs either demonstrate a strong intent to buy your service or product, or resulted in the actual purchase. The more closely-related the indicator is to the actual purchase, the