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Key Performance Indicators: Making sense of local marketing in a digital world

July 28th, 2017
At GrowMyReviews.com, we speak the language of Key Performance Indicators. But we understand that not everyone does, nor do we expect our clients to be fluent in “online reputation management.” GMR handles that, while you have your hands full managing the day-to-day aspects of a successful business or practice. Yet, success in today’s business world is inextricably linked to your online presence. KPIs are vitally important, because they help to demonstrate the results of your online efforts.   What good are online efforts if you don’t track them?   Think of all the ways you have traditionally tracked business performance. KPIs are in the online world what relative market share, revenue growth rate, and cash flow are in the “offline” world. KPIs either demonstrate a strong intent to buy your service or product, or resulted in the actual purchase. The more closely-related the indicator is to the actual purchase, the
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So many online reviews, so little time: Tips to identify the highest-value sites

July 25th, 2017
Building up your online presence? Your partners in reputation management at GrowMyReviews.com are here to make the process of collecting and managing legitimate reviews from satisfied patients and clients easy. As specialists in soliciting and tracking positive feedback, GMR also understands not all online review sites are created equal. What’s best for your business or practice may not be best for your friend’s business, or even another firm that shares your market.   That’s because site effectiveness depends on factors like: Industry Goals Geographic location   As you survey the online review landscape, GMR encourages you to ask a few questions about each site: What are your goals? If a local SEO boost is what you seek, build an online presence on popular consumer platforms like Facebook. If credibility is a concern, consider industry-specific sites like Healthgrades. Where are your patients or customers? Since people don’t trust what they don’t
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Reviews, Incentives and the Law

January 23rd, 2017
Incenting good reviews, or inciting penalties? Rewarding desired behavior is a simple, humane concept used countless times in rearing children and training animals. Provide a clear understanding of the expectation, and a tasty reward for completing the task. It achieves immediate results, encourages continued good behavior, and influences the actions of others. It makes great sense in marketing, too, within confines of laws and regulations. The power of online reviews Online reviews have become an integral part of the consumer buying experience in this country. Consider these statistics from BrightLocal’s 2016 survey: Eighty-four percent of consumers trust online reviews as much as personal recommendations. Seventy-four percent say positive reviews give them confidence in a local business. Fifty-four percent will visit the business website after reading positive reviews. Seven of every ten consumers will leave a review . . . if asked. There is no denying that reviews are an influential
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Why having some bad reviews is good

January 23rd, 2017
The good, the bad, and the real People understand the influence of consumer reviews, in concept. Most have used online reviews to make better-informed purchase decisions. Yet when the GrowMyReviews team presents this powerful potential to clients, we hear a common pushback – “What if I get a bad review?” No one likes criticism, and this is a reasonable concern, considering online opinions travel at the speed of a byte. Let’s look at why having some bad reviews for your medical practice, law firm, or business is a good thing. With an open mind No business operation is faultless. That is the most important takeaway from a bad review. Take a deep breath, pour a cup of coffee, and relax. Now, read it again. Try to look past unfair or unfounded censure, and view the input from a broad perspective. What could you have done differently, if not to please
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