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What doctors should consider before starting their own practice?

May 21st, 2019
An exciting way of taking the practice of medicine into your own hands is with the opening of your very own medical practice. However, this is not a simple task and there are several things to consider beforehand. To make sure that the process will end in success, it is important to have a straightforward yet detailed plan from the start which can help move things along as necessary. The success of a medical practice ultimately rests on the quality of the patient care that you provide. At the same time, keeping in mind that by starting a medical practice you are also starting a small business can help considerably in guiding you towards being successful. This can also increase your rewards, professionally and financially. Moreover, despite the numerous challenges and long hours that ensue, it can help keep you excited about your practice. As with any small business, starting
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The place for online reviews in digital marketing

May 13th, 2019
Presently, there are a variety of online platforms where your clients can share their experience at your practice or business with the whole world in just a few clicks. Reviews are not just restricted to e-commerce sites; they are now found all over the internet with several sites dedicated purely to customer reviews as well. All those sources provide a means for customers to give their opinions about a product or service, be it a positive experience or a negative one. These reviews, positive as well as negative, can be of great use to you as it can attract new leads, boost revenue, and help in creating more long-term business. Countless different studies have shown the value of client reviews for a business. Just a handful of statistics from these studies can give business owners much to think about. One such being that 63% of clients are more likely to
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Why online reviews are the best thing for professionals?

May 2nd, 2019
Online reviews are of great importance for businesses of any size nowadays. The widespread use of search engines and review websites among other resources can greatly impact how your practice is perceived by your clients. Statistics show that 90% of overall consumers read online reviews prior to visiting a business. Furthermore, 88% of consumers also trust an online review as much as a recommendation from family and friends. For your practice to appear prominently during online searches, it is important to employ good Search Engine Optimization (SEO) tactics. One of the biggest contributing factors to SEO is online reviews. This is because the reviews your clients leave about your practice determine how it will rank on a search page. For instance, a search engine such as Google will gather reviews of clients from different websites and use it to determine the best ranking for a website. When a potential client
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Reputation management and revenue generation

April 8th, 2019
Reputation management is an important aspect of any business, and it is tied to your business revenue. In fact, 97% of business owners understand how important it is. With the advent of the digital age, reputation management has gained even more importance. The process of online reputation management usually involves maintaining and curating your brand image carefully. This can take the form of monitoring articles, reviews and social media regarding your business. When it comes to managing your online reputation, you can never have too much information. Online reputation will play a very important role in your business strategy which will have a considerable effect on how you operate and the revenue earned. To start with why online reputation is crucial to business nowadays, we will begin with the impact negative reputation can have on your business. To put it simply, your business will hurt considerably. When a potential customer
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Things your digital marketing company should do for you

March 28th, 2019
Search Engine Optimization “Google it” is the term that will come out whenever some one struggles to find any sort of information, whether it is to find the gravity equation or nearby grocery store, Google knows it all! Nearly 3.5Billion searches made every day. May be this time when you are reading this, someone might be searching for your service near you in Google. It is important or must that you should list your business in Google to take advantage over SEO, then the amount of content you publish and how much reach you get in internet space will determine the rank on specific keywords. Social media channels Another massive transformation that internet did was the social media, presently 3.39 Billion people are actively using social media and each person spending 116 minutes on average a day. This tells you that your potential customer is waiting for you to tell
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Key Performance Indicators: Making sense of local marketing in a digital world

July 28th, 2017
At GrowMyReviews.com, we speak the language of Key Performance Indicators. But we understand that not everyone does, nor do we expect our clients to be fluent in “online reputation management.” GMR handles that, while you have your hands full managing the day-to-day aspects of a successful business or practice. Yet, success in today’s business world is inextricably linked to your online presence. KPIs are vitally important, because they help to demonstrate the results of your online efforts.   What good are online efforts if you don’t track them?   Think of all the ways you have traditionally tracked business performance. KPIs are in the online world what relative market share, revenue growth rate, and cash flow are in the “offline” world. KPIs either demonstrate a strong intent to buy your service or product, or resulted in the actual purchase. The more closely-related the indicator is to the actual purchase, the
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So many online reviews, so little time: Tips to identify the highest-value sites

July 25th, 2017
Building up your online presence? Your partners in reputation management at GrowMyReviews.com are here to make the process of collecting and managing legitimate reviews from satisfied patients and clients easy. As specialists in soliciting and tracking positive feedback, GMR also understands not all online review sites are created equal. What’s best for your business or practice may not be best for your friend’s business, or even another firm that shares your market.   That’s because site effectiveness depends on factors like: Industry Goals Geographic location   As you survey the online review landscape, GMR encourages you to ask a few questions about each site: What are your goals? If a local SEO boost is what you seek, build an online presence on popular consumer platforms like Facebook. If credibility is a concern, consider industry-specific sites like Healthgrades. Where are your patients or customers? Since people don’t trust what they don’t
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Reviews, Incentives and the Law

January 23rd, 2017
Incenting good reviews, or inciting penalties? Rewarding desired behavior is a simple, humane concept used countless times in rearing children and training animals. Provide a clear understanding of the expectation, and a tasty reward for completing the task. It achieves immediate results, encourages continued good behavior, and influences the actions of others. It makes great sense in marketing, too, within confines of laws and regulations. The power of online reviews Online reviews have become an integral part of the consumer buying experience in this country. Consider these statistics from BrightLocal’s 2016 survey: Eighty-four percent of consumers trust online reviews as much as personal recommendations. Seventy-four percent say positive reviews give them confidence in a local business. Fifty-four percent will visit the business website after reading positive reviews. Seven of every ten consumers will leave a review . . . if asked. There is no denying that reviews are an influential
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Why having some bad reviews is good

January 23rd, 2017
The good, the bad, and the real People understand the influence of consumer reviews, in concept. Most have used online reviews to make better-informed purchase decisions. Yet when the GrowMyReviews team presents this powerful potential to clients, we hear a common pushback – “What if I get a bad review?” No one likes criticism, and this is a reasonable concern, considering online opinions travel at the speed of a byte. Let’s look at why having some bad reviews for your medical practice, law firm, or business is a good thing. With an open mind No business operation is faultless. That is the most important takeaway from a bad review. Take a deep breath, pour a cup of coffee, and relax. Now, read it again. Try to look past unfair or unfounded censure, and view the input from a broad perspective. What could you have done differently, if not to please
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