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Key Performance Indicators: Making sense of local marketing in a digital world

At GrowMyReviews.com, we speak the language of Key Performance Indicators. But we understand that not everyone does, nor do we expect our clients to be fluent in “online reputation management.” GMR handles that, while you have your hands full managing the day-to-day aspects of a successful business or practice. Yet, success in today’s business world is inextricably linked to your online presence. KPIs are vitally important, because they help to demonstrate the results of your online efforts.   What good are online efforts if you don’t track them?   Think of all the ways you have traditionally tracked business performance. KPIs are in the online world what relative market share, revenue growth rate, and cash flow are in the “offline” world. KPIs either demonstrate a strong intent to buy your service or product, or resulted in the actual purchase. The more closely-related the indicator is to the actual purchase, the better.   There are lots of opportunities when it comes to indicators that can be tracked, but some may be more relevant to your business than others. Here, GMR offers a small sampling of the many viable KPIs:
  • Conversions to appointments
  • Completed contact forms
  • Facebook messages
  • Facebook, social media comments
  • Call tracking
  • Class and event sign-ups
  • Requests for driving directions
  All of these potential indicators are out there, on your website, Google, Yelp, and Facebook. They’re just waiting to be tracked, and for you to unlock their potential. That’s the ability to see what’s driving patients to your office or patrons to your store. This credible insight helps to further drive those actions that provide the most results.   Let’s get started   As specialists in online reputation management, GrowMyReviews.com knows where you need to “be” in the virtual space so you and your team can see very real growth. Call 312-239-0638.